OUR STORY

We set out to design a timeless companion you could curl up with in your house and bring with you on trips—something that reminds you of home when you are far away, and brings back memories of adventures long after you returned.

Our Merino wool blankets and cotton and linen tapestries are created with natural fibres, inspired by travel, and designed to stand the test of time.

Keep your MINCA blanket in your beach bag, trunk, or carry-on—use it to watch the sunset on the sand, for a picnic in the park, and to cozy up with beside the fire. Your MINCA blanket is for all your journeys. Show us where you’re taking yours @thisisminca #nearandfar.

MEET OUR FOUNDER & DESIGNER, BROOKE WELLS

I gave myself a break from the corporate hustle to slow down and actually listen to the ideas that were waiting for me in my head. My boyfriend and I hopped on a plane to Colombia, with two months ahead of us to explore, unwind and shake the cobwebs from our imaginations. While visiting a friend in a small seaside village, he told us about a town perched high in the Sierra Nevada Mountains, known for their hydroelectric coffee plantation. Coffee is a big part of our lives, so we felt compelled to go find this remote place. Our driver took us as far as he could up a dirt road in the middle of the jungle. We got out and walked the rest of the way up winding roads lined with dense bamboo walls, the sounds of cicadas and birds echoing around us. We were surrounded by banana and pineapple trees, hibiscus flowers and frangipani. It was magical. Colourful. Alive. This place was called Minca.

The story doesn’t end there. The sun started to set and the mountain village began to shut down. We returned to where our driver had dropped us, and he was gone, along with the bags we’d left inside—our wallets, our coats, even our shoes. We had a 20 kilometre walk ahead of us. We were on the verge of abandoning hope....and then the entire jungle lit up with fireflies. They lit our way to the town where a generous soul gave us a ride in his truck. The dream for MINCA came to life that night.  

Growing up in New Zealand, I was surrounded by rolling fields dotted with sheep, and untouched beaches edged with steady waves. We spent summers boating around the islands and winters ski racing in the mountains. It cemented in me the importance of getting outside and finding quiet places to let your imagination loose. MINCA is my expression of all that I love about New Zealand, and all the places I’ve travelled to since—the patterns and colours of Colombia, the cozy winter vibes of Whistler, sunsets on a sailboat in Panama. Everything I design and create shares the stories of the places I’ve been, the people I’ve met, and the way I’ve felt in those moments. 

Life is not the corporate grind or your 9-to-5. You are not defined by the people around you or the place you live or the job title you have. I hope MINCA inspires you to share your voice and your ideas, and to pursue something you’ve been dreaming of. You don’t need to have it all figured out—just put one foot in front of the other and take it one step at a time. The greatest adventure I’ve ever been on started when I stopped ignoring my own ideas. 

— Brooke